In March 2016, Allianz SE, together with interior architects and designers from CSMM and UNStudio, launched a journey into the world of digitized work which was future-orientated and unique in the distinctiveness of its features. A suitable location to lend this project a dynamic urban context was found in the area of Werk3, inside the Werksviertel at Munich Ostbahnhof. The self-appointed task was to create a unique work environment in whose fertile grounds innovation, creativity and the impetus to create solutions and designs can unfold intensively. During ‘Customer Journeys‘ product ideas and results will be developed that will accompany Allianz into the future. The idea emerged quickly to create a spatial journey on which diverse places and situations are located to reflect the idea.
The main concept rests on the development of communicative, highly-flexible open areas moving towards more quiet zones for focused working, research and furthermore recreation.
The well-being of staff was also of high importance to the concept. Therefore a pre-check by conceptsued° for certification by DGNB – the German Sustainable Building Council was implemented.
Innovative, digital but with a warm charm: For the “customer journeys” Allianz wanted a working environment which is highly flexible. Creative and concentrated work, and “town halls” which work across teams – everything has to be multi-functional. We are happy to have received the German Design Award.