ALL SH is a multi-brand street wear store established in Taiwan. Their brief to Linehouse was to create a retail experience wholly distinctive from their existing boutiques in Taiwan and China and to appeal as a trendsetter in street fashion in Asia. The store was to fill the following functional requirements within the confines of the 20 sqm space:
- display the streetwear products as the centrepiece;
- incorporate storage, dressing room and cashier.
Responding to the urban nature of the store location, Linehouse created a curved stainless steel installation, which operates as a retail system on the interior, as well as a dynamic façade treatment. Perforated stainless steel panels with a graphical treatment of varying punctures and patterns were inserted, shifting between the inside and outside and creating pockets of retail display either facing out onto the street or into the store.
A large curved panel creates a sweeping passage for customers to enter the store. Tube lights are inserted within a U channel between each panel to create an impactful and playful lighting effect for passing pedestrians.