Having one of the world’s largest collections of canine fine art, the Museum of the Dog is representative of the AKC’s passion for man’s best friend and larger identity as an advocacy, educational, philanthropic, and research institution. Merging the digital and the physical, the museum appeals to visitors of all ages through interactive and memorable exhibits. Digital activations include a “Meet the Breeds” touchscreen table surface that shares essential information about all 193 AKC-registered breeds and a “Train a Dog on the Job” exhibit teaches visitors how to train a virtual puppy with hand signals and voice commands. Hands-on moments are paired with a friendly, approachable identity to complement the classic, salon-style displays. Additional touchpoints include a graphic wall illustrating the story of AKC from its origins to today, a library holding hundreds of reference books on dogs, an activity table that serves as a place for guests to reflect on their experience through quizzes and coloring, and a community wall holding an array of physical and digital frames that feature user-generated content submitted via social media or scanned from the activity table. With its reinvented presence, Museum of the Dog shares its mission with a new generation of dog lovers through memorable experiences and distinctive design.