With the continuous evolution of the new retail space, we are always trying to highlight the attributes of the brand and its products through the creation of space. So about the design Air Jordan shop, we start from "Air Jordan，" beyond the imagination of gravity. Quality changes space-time invisibly, making everything attract each other. Under this motion, everything moves towards the center of the earth. If stepping on the ground is the most familiar status of being a human, yearning to fly like a bird is the nature of humans to conquer anti-gravity. 

And one of the reasons why Jordan is the God of Basketball in people's minds is because Jordon can "fly" as being "Air Jordon." In slow motion, Jordon's take-off dunk seems to break through the constraint of gravity. "Coordinate 34°32'N 108°55'E, inside an Air Jordon shop, anti-gravity has been conquered" People who find here can be entirely IN THE AIR. You will experience and create beyond imagination from vision to touch with Air Jordon. And after this journey to conquer gravitation here in Air Jordon, you will get a solid but new touch on the ground. 

The Air Jordan shop is located in SKP-S mall of Xi'an. The new mall makes the immersive experience space of fashion sense to the extreme. To match the atmosphere of the mall, we tried a variety of materials and structures to break people's inherent perception of the Air Jordan shop. We used a lot of metals and mirrors throughout the space to express the critical state of breaking through gravity. We abstracted one of the walls by GRG. Many silver foils were used instead of metallic spray paint to make the wall look more layered. In the display form, in addition to the metal laminate with holes, we designed two sets of composite functional display installations at the center of the space. Enhance the area's transparency by combining acrylic and frosted stainless steel; the sense of openness of the room is enhanced.