The pink road implies the organic combination of the two (internal collective intelligence and external customer needs). It is the main body of not only the company's internal employees but also its external audiences.
The pure white color like flowing water is a metaphor for a developing company, which is independent of shape, and is harmonious. Under the guidance of the unique culture and values of the enterprise, people always work together in one direction.
The gray color on the ceiling represents the core products of the company. It reminds and indicates that only the wisdom, efforts and innovation of the entire pink color group being oriented to the needs of the target customers, and can finally present the products with the particular charm of the Dead Sea with integrated organic operation of the whole company's various departments.