Enjoy 2 free articles a month. For unlimited access, get a membership now.

Aesop Shinjuku Tokyo

SAVE SUBMISSION
Bronze

1 / 10

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.31
6.77
7.00
5.77
6.46
XIN LIN
XIN LIN Design Director at OPPO
6
8
7
7
7
Zaiba Mian
Zaiba Mian Professor at Humber College
Case-Real's Shinjuku Aesop establis...
6
8
8
6
7
Jonghwan Baek
Jonghwan Baek Founder and Director in Chief at WGNB
6
7
7
6
6.5
Michael Long
Michael Long Director at _novospace
A well planned space with finishes...
5
5
5
5
5
Luis F Rueda
Luis F Rueda Creative Director at LFR_D
This is another beautifully designe...
6
7
8
5
6.5
Otto Ng
Otto Ng Design Director at LAAB Architects
6
8
7
6
6.75
Agata Pilip
Agata Pilip Senior professional brand creative retail store design at Nike
Great material palette combining tw...
7
7
7
6
6.75
Paul Bishop
Paul Bishop Owner & Founder at Bishop Design
6
8
7
5
6.5
Michelle Wilkie
Michelle Wilkie Design Director at tp bennett
7
4
7
5
5.75
Emma Wynn
Emma Wynn Director at Brinkworth
A great combination of materials -...
7
7
8
7
7.25
Paul West
Paul West Strategy Director at Dalziel & Pow
A good narrative behind the concept...
6
4
5
5
5
Serhii Makhno
Serhii Makhno Founder at Sergey Makhno Architects
6
8
7
7
7
Valerie Roosma
Valerie Roosma Interior Designer at -
After reading the description, it b...
8
7
8
5
7

The most challenging point of this project was how to make the urbanity of Shinjuku and the brand image of Aesop coexist in one space.It's not just to design a store of Aesop, or just to design a store in Shinjuku. It was how to put two things that seem to be completely opposite into one space to construct a world view. Shinjuku is one of the more Tokyo-like places in Tokyo.There is a jungle of buildings, and the city is full of crowds. And at night, there is a glimmering atmosphere of the city such as neon signs. Aesop, on the other hand, has a neat array of products, and has the image of a natural and generous feelings. For the solutions to combine these, we decided to use stainless steel mirror finish. To a glorious artificial volume of stainless steel, we combined the chipped plaster walls and floor finish that has a rough expression . By incorporating the rounded shape in the details of the wall corners and the edges of the shelves, we tried to create an integrated image of metal and plastering material. The mirror part shows the view of Shinjuku seen through the facade with various expressions day and night. To combine these materials, we aimed to create a store which will function as a new retreat in Shinjuku.