The most challenging point of this project was how to make the urbanity of Shinjuku and the brand image of Aesop coexist in one space.It's not just to design a store of Aesop, or just to design a store in Shinjuku. It was how to put two things that seem to be completely opposite into one space to construct a world view. Shinjuku is one of the more Tokyo-like places in Tokyo.There is a jungle of buildings, and the city is full of crowds. And at night, there is a glimmering atmosphere of the city such as neon signs. Aesop, on the other hand, has a neat array of products, and has the image of a natural and generous feelings. For the solutions to combine these, we decided to use stainless steel mirror finish. To a glorious artificial volume of stainless steel, we combined the chipped plaster walls and floor finish that has a rough expression . By incorporating the rounded shape in the details of the wall corners and the edges of the shelves, we tried to create an integrated image of metal and plastering material. The mirror part shows the view of Shinjuku seen through the facade with various expressions day and night. To combine these materials, we aimed to create a store which will function as a new retreat in Shinjuku.
Aesop Shinjuku Tokyo
Bronze

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XIN LIN
Design Director
at OPPO
6
8
7
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7

Zaiba Mian
Professor
at Humber College
Case-Real's Shinjuku Aesop establis...
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7

Jonghwan Baek
Founder and Director in Chief
at WGNB
6
7
7
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6.5

Michael Long
Director
at _novospace
A well planned space with finishes...
5
5
5
5
5

Luis F Rueda
Creative Director
at LFR_D
This is another beautifully designe...
6
7
8
5
6.5

Otto Ng
Design Director
at LAAB Architects
6
8
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6
6.75

Agata Pilip
Senior professional brand creative retail store design
at Nike
Great material palette combining tw...
7
7
7
6
6.75

Paul Bishop
Owner & Founder
at Bishop Design
6
8
7
5
6.5

Michelle Wilkie
Design Director
at tp bennett
7
4
7
5
5.75

Emma Wynn
Director
at Brinkworth
A great combination of materials -...
7
7
8
7
7.25

Paul West
Strategy Director
at Dalziel & Pow
A good narrative behind the concept...
6
4
5
5
5

Serhii Makhno
Founder
at Sergey Makhno Architects
6
8
7
7
7

Valerie Roosma
Interior Designer
at -
After reading the description, it b...
8
7
8
5
7
Client
Aesop
Floor area
82.1 ㎡
Completion
2020
Designer
Design Assistant
Construction
Lighting Plan
Photographer
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