For this store, we aimed to portray the poetic and schematic atmosphere which can be found in Sapporo, Japan: a primeval forest of white birch in snow, and mountains covered with fog surrounding the city with the architecture and man-made artifacts within. These are scenes that contain contradictory elements; they are at the same time dynamic and fragile, with a sense of roughness but also delicate, and in darkness but with sunlight. The designers believe this is a complementary atmosphere for the Aesop products.

The main material is “Sapporo Freestone,” and is applied it to the walls and counter.
Sapporo Freestone is a type of volcanic tuff, which has been used in the region as construction materials for public facilities and private storehouses. The material has a fine surface and suitable solidity, is easily mined, and has light-weight, heat-retaining, and fire-resistant characteristics. The concept is to overlap the landscapes of the region by using a roughly finished freestone that adds texture and abstract expression.

For the functional display shelves and other fixtures, a vibration-finish stainless steel is used, which complements the grey colour of soft stone. The goal is to portray the man-made artifacts alongside the harsh aspects of nature while maintaining a cohesive atmosphere.