Creative anastylosis: this is the term we developed while working on Aesop's Avinguda Diagonal store in Barcelona. Anastylosis is a term that describes the architectural conservation of ancient monuments by reassembling their original pieces as precisely as possible; “creative” because the purpose in this case was not to reconstruct but to craft a new structure from discarded stone. In this way, the conventional design process was reversed—instead of starting with an imagined form and materialising it, we started with materials and reimagined what they could become.
With the intention of reusing local materials, we approached the Barbany family of master stonemasons, who have worked on the city’s edifices and monuments for more than 130 years. Many of these buildings are made of Montjuïc stone, which was extracted from the eponymous mountain just outside of Barcelona from the sixth century BC until the twentieth century and is renowned for its strength and exquisite colouring. As luck would have it, Barbany artesans had been storing remnants of the rock from demolished nineteenth century buildings in a defunct quarry for years. We conducted pseudo archeology, discovering, under wild vegetation, pieces from Gothic quarter buildings, ancient fountains, arcades and plinths. Seventy-eight of these shards, carefully catalogued and assembled, now make up the installation within Aesop Diagonal.
The project gives prominence to the creamy, sedimentary rock that supports the exploration of Aesop's unconventional formulations. The shell of the space is cast in textured stucco that resonates with the blocks’ warmth, while stainless steel shelves, taps and other functional fixtures bring a cool precision to the gestural forms. At the basins—wells hewn into the found Montjuïc chunks—customers can encounter formulations best suited to their individual needs. In the depths of the store, an expansive, custom-made sofa recalls the stacking of un-carved boulders. Customers are invited to repose on the distinctly soft surface and contemplate the contrasts of density and delicacy, memory and futurity, that this store holds in astonishing equilibrium.
Aesop Diagonal
Mesura
Gold
Gold

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Arthur Guimarães
Chief Executive Officer
at Arthur Guimarães Architects
Interesting use of natural material...
9
8.5
9.5
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9

Mark Eric Magno
Principal
at Aedas Interiors
A highly creative use of discarded...
9.5
8.5
9.2
8.8
9

Jessica Adkins
Brand Experience Design Lead Europe
at M Moser Associates
9.5
8.8
9.5
9
9.2

Josse Popma
Partner
at Popma ter Steege Architects
Great concept, beautifull arrangeme...
8
8
9
8
8.25

Mariana Schimidt
Founder
at MNMA studio
exceptional project!...
10
10
10
10
10

Wenqing Zhou
Founder
at Add Culture & Creative Development
8.5
8.5
8.5
9
8.63

Xuechen Chen
Architectural Designer
at X.C Studio
The project demonstrates an innovat...
9.5
8.5
9
9
9

Zizhao Li
Cofounder and Chief Designer
at DSC · Design
Fantastic idea of this project!...
9
9
9
9
9

Burton Baldridge
Founder
at Baldridge Architects
9
8
9
8
8.5

Serhii Makhno
Founder
at MAKHNO Studio
9
9
9
8
8.75

Mike McGirr
Managing Partner and Design Principal
at red design
7.56
8.01
8.54
8.63
8.19

Pooja Shah-Mulani
Partner and Design Director
at LW Design
9
8
9
8
8.5

Suvi Saloniemi
Head of Exhibitions
at Finnish Museum of Architecture and Design Museum
9
7
10
8
8.5

Katie Mitchell
Managing Director
at Seen Studios
9
8
9
9
8.75
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Harkaran Singh Boparai
Founder
at Space 5
8.5
8
9
8.5
8.5

Yan Zhang
Cofounder
at say architects
8.47
8.37
8.37
8.06
8.32

Jianan Shan
Cofounder
at say architects
8.89
8.06
7.44
8.58
8.24

Anna Gitelman
Associate Professor
at Suffolk University
It is an amazing story of repurposi...
10
9
10
10
9.75

Christopher Lye
Principal
at Woods Bagot
Great use of material to express lo...
9.15
8.4
9.78
8.94
9.07

Leendert Tange
Creative Partner
at Storeage-Group
Deceivingly simply, exceptionally b...
9
8.5
9.25
8.7
8.86

Anette Skeie
Head of Design
at Norco Interior
Love how the combination of the old...
9
8.5
9.06
8.7
8.82

John Naranjo
Creative Director
at Arcadis - Callison RTKL
Great curated use of raw and layere...
8.97
8.4
9.06
8.7
8.78

Torquil McIntosh
Cofounder
at Sybarite
8.97
8.8
9.06
8.9
8.93
Designer
Client
Aesop
Floor area
140 ㎡
Completion
2024
Stone