The newly renovated adidas flagship store in Berlin, located in Ku'damm, celebrates sport, Berlin sports, sustainable communities, and supports local culture.

The store magnifies the expression of the adidas brand through a localized visual language that connects with the culture of the Ku'damm area and its history, taking design cues from the city. It features iconic destinations, such as the yellow Local Shop and other recognizable Berlin symbols. It's a creative environment that reflects the energy and spirit of the city, developed by engaging and commissioning creatives, designers and artists from Berlin to produce artwork for the space.

Each floor has its character expressed through carefully considered materials and colors and is always focused on reused, recyclable, bio-based, or natural materials, and codes of sport embedded in the design language. The flexibility of the fixture concept allowed for distinctive Men, Women, and Kids category expressions with minimal adaptations of the same system.

Besides embedding sustainable building materials into the project, one of the primary goals was to bring sustainability to the center of the journey. The Green Lab is a platform for sustainable creativity as the space allows for multiple co-creation activities in an inspiring environment. Old school blackboards from the Herman- Nohl school were salvaged and repurposed, giving them new life inside the store. adidas then worked together with the school to donate the remainder to local kindergartens in the city.

Germany's first-ever adidas Sneaker Cleaning Service area enables consumers to extend their shoes' life cycle. On both the ground and first floors, water refill stations offer water and reusable water bottles to help impact consumer sustainability behaviors.

The store showcases local, sustainable initiatives through an immersive large-size digital screen in a space featuring a bio-based sculpture by artist Mary Lennox. A staircase void opens to a 17-meter-long suspended 3D printed sculpture by Arturo Tedeschi, symbolizing a narrative flow around the idea of how plastic waste can become part of a circular 'threat to thread' process.

Biophilic design is woven through the store using 'Air Factories' by PNAT. These plant vitrines strategically placed throughout the store to create moments of beauty while providing both physical and psychological benefits are actual air purifiers, circulating the air through the soil and plant itself before returning it to the space free of pollutants.

The Berlin flagship is in the process of attaining LEED Gold certification.