Ace & Tate’s flagship store in Copenhagen is located in the Old Town of Copenhagen. Surrounded by museums and some of the best restaurants in town, the building itself is a true historical gem: with a 1960s-style façade, it’s named after the famous Danish craftsman Mathias Ortmann, to whom the property once belonged to in the 18th century. When coming up with the concept of the store, local architecture studio Spacon & X sought inspiration in 1800th century Danish artist Franciska Clausen, whose clean geometric shapes and primary colours are perfectly in tune with Ace & Tate’s visual identity. Using the Danish artist as a starting point, Spacon & X extracted shapes and colours from her paintings, remoulding them into functional installations for the store. By taking the use of colours beyond its restrictions the colours flows over and interacts with the different elements and materials in the store. With blue connecting the floor with the wall and red flowing from the wall to the stairs, the colours are not committed to a certain surface. The aim with the design was to create the experience of entering an artist’s atelier when visiting the store, and the designers achieved this vision by purposefully creating elements with a ‘work-in-progress’ appeal: surfaces have a hand-painted quality and the framed campaign images are loosely stacked against the wall.
Ace & Tate’s store in Copenhagen
Ace & Tate and Spacon & X

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Designer
Ace & Tate and Spacon & X
Client
Ace & Tate
Floor area
204.00 ㎡
Completion
2017