Called upon to design the new headquarters of fashion brand Able Jeans in Shanghai, ZOOM.INDUSTRIES developed a concept based on the contrast between the existing building and new design, consciously reflecting the brand identity of Able Jeans. The projects connects two existing brick buildings which are part of Russian cultural heritage. Respecting the existing facades and trees, the new entrance is a glass volume and a concrete slab that extends from outside into the lobby. The lobby then becomes the connecting knot between the two buildings, along with a scenographic staircase that branches through different floor levels. In addition to exterior changes, the intervention includes both interior changes and tailor-made furniture to fit the Able Jeans brand Identity. The existing grid of columns and structural beams provide the framework for the design concept. A new floor was added to fit the program for offices, archives, storages, shop outlet and multifunctional spaces such as showrooms, a restaurant and an event room. A vertical and horizontal play between shifted open & closed spaces and voids creates transparency and visual communication between departments, whilst simultaneously providing privacy where necessary. The strategic use of mesh, steel and glass panels in a white palette emphasises the brand identity.