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Abarth Stand for Geneva Auto show 2016

LAB71 Architetti

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Designer
LAB71 Architetti
Client
Fiat Chrysler Automobiles
Floor area
310.00 ㎡
Completion
2016

The project has been conceived with the intention of recreating the spaces and the experience of a workshop, where the creative spirit can be felt and passion is physical. The inner area, open to the public, reproduces the interior of a mechanic’s workshop, at the centre of which an auto lift is surrounded by a staircase to allows access to a raised level; This area is then completed by a Mopar accessories store, on the model of a typical space for workshop tools.
The Officine Abarth are timeless spaces, made with iron girders, raw concrete, sheets polished by the many tyres that have ridden over them, wire mesh and workbenches where every day human intelligence marries with the ability of hand work. A handcraft laboratory rich in raw materials and for this reason naturally elegant. A space rich in history but always projected into the future. The Officine Abarth are the place where still today technology and tradition merge to search absolute performance, and materialize the concept of passion.