We knew right from the start that the main challenge in coming up with a concept for the A80 beauty stores will be to set the right atmosphere and background for the frenetic art works of French designer Ylan Anoufa. The colorful art pieces and signature "Anoufa Bear" had to get their own space in the store, similar to art works in a museum, yet this would have to be a digitized, up-to-date space which suites the young, design-oriented and beauty conscious target audience. Eventually the white walls of a "standard" museum were replaced by classic white tiles unexpectedly moving to front stage. Neon signs and lighting added a cool breeze and are well associated with street, subway atmosphere. The overall experience is a digital chic beauty store that suits these times better than any other.