The Airbnb Environments team believes that communicating our brand comes not from the application of our logo, but rather something much more experiential. We believe that an environment should not tell you *where* you work, it should tell you *why* you work
To this end, 3 concepts guided 999
1. Our hosts and their spaces: Our conference rooms take inspiration from actual Airbnb listings, and at 999, one enters through a gallery-like tunnel of these recreations. This physicalizes the experience of scrolling through the Airbnb app: your body becomes your thumb, scrolling through the homes on Airbnb
2. Seriously fun: We believe that while the office should feel fun, it should primarily further the business purpose. In 999, we designed a boat that houses nooks for individual work. While visually clever, it also reflects the theme of the floor (Amsterdam), and acts as a visual lure, inviting one to move deeper into the space
3. Belong Anywhere: To humanize the modern office condition, 999 takes an urbanistic approach and organizes the population into intimate, community-driven neighborhoods. These allow tighter team cohesion and a sense of place. Each neighborhood is composed of a kit of parts and is supported by a variety of alternative spaces, facilitating employees to work in a variety of settings. Airbnb removed the expectation that “work” happens at a desk; as such employees feel a real sense of freedom that makes atypical office space primary instead of extraneous