XYTS is a fashion select shop, showcasing over 100 brands in Gangnam, Seoul. A simple geometric form undergoes through a molding frame, resulting an unexpected form. We called this “molding cocoon”, and treated each of the origin, the frame and the result as spatial objets that products are displayed within. The original form became a monumental background of a lounge, and the molding frame and what came out from the frame shares an iconic color, orange, to illustrate the process of “molding cocoon”. At the end of the process of “molding cocoon”, the unexpected form is developed into a pavilion structure resembling the shape of a cocoon, which greets customers into the store with sales items displayed within. During the project, we collaborated with a Seoul-based acrylic artist and designer, Rahee Yoon, in fabricating translucent acrylic furniture that embodies the concept color of the store.
XYTS
WGNB
Silver
Silver
Silver
Silver

1 / 10

Christina Wissing Oppermann
Commercial Director
at Brandt Collective
Well balanced colour use....
9
7
9
7
8

Daniel Wigham
Strategy & Sustainability Lead
at StudioXAG
I love how the same tone of orange...
8
8
9
6
7.75

Kate Shepherd
Cofounder & Strategic Director
at The Future Collective
A confident and considered use of b...
8
6
8
6
7

Martin Mostböck
Founder and creative director at AID
at Martin Mostböck. AID - ArchitectureInteriorsDesign
...colorful sexy!...
9
7
8
7
7.75

UNO CHAN
Chief designer
at TOMO DESIGN
9
7
8
5
7.25

Tola Ojuolape
Senior Project Designer
at Selina
Bold and stunning use of colour an...
9
7
9
6
7.75

Bill Bouchey
Principal - Director of Design Interiors
at HOK
Temporary and Permanent experiences...
8
8
9
8
8.25

Penny Craswell
Writer
at The Design Writer
7
7
8
7
7.25

Aezad Muzaffar Alam
Co-Founder and Design Director
at REFORM Studio
8
6
6
5
6.25

paul makovsky
Editor, brand stategist and content producer
at -
8
8
8
6
7.5

Zhang Jiliang
Vice President
at Greentown China Holdings
9
7
9
6
7.75

Christina Wissing Oppermann
Commercial Director
at Brandt Collective
The space has a strong visual story...
9
7
9
6
7.75

Daniel Wigham
Strategy & Sustainability Lead
at StudioXAG
Gorgeous. Each space feels cohesive...
8
8
9
6
7.75

Kate Shepherd
Cofounder & Strategic Director
at The Future Collective
A beautiful and innovative way to c...
8
8
8
6
7.5

Martin Mostböck
Founder and creative director at AID
at Martin Mostböck. AID - ArchitectureInteriorsDesign
... a perfect, super set design for...
8
8
8
5
7.25

UNO CHAN
Chief designer
at TOMO DESIGN
8
8
9
5
7.5

Tola Ojuolape
Senior Project Designer
at Selina
8
8
9
6
7.75

Bill Bouchey
Principal - Director of Design Interiors
at HOK
Temporary and Permanent association...
8
8
10
8
8.5

Penny Craswell
Writer
at The Design Writer
7
7
7
6
6.75

Aezad Muzaffar Alam
Co-Founder and Design Director
at REFORM Studio
7
6
7
6
6.5

paul makovsky
Editor, brand stategist and content producer
at -
8
8
8
6
7.5

Zhang Jiliang
Vice President
at Greentown China Holdings
8
8
9
6
7.75

Tiffany Yao
Regional Workplace Manager
at Newmark
7
6
7
6
6.5

Justine Fox
Cofounder | Colour Specialist
at Calzada Fox
A experience beautiful piece, howev...
8.36
7.09
8.27
6.27
7.5

Wiebe Boonstra
Art Director / Co Founder
at DUM
8.36
7.09
8.27
6.27
7.5

Kate Shepherd
Cofounder & Strategic Director
at The Future Collective
The striking use of a single bold s...
8.36
7.09
8.27
6.27
7.5

Daniel Wigham
Strategy & Sustainability Lead
at StudioXAG
I love the orange hue and how it's...
8.36
7.09
8.27
6.27
7.5

Julian Lwin
Spatial Design Director
at Lwindesign + StreetFarms USA
Volumous choose of vibrant color....
8.36
7.09
8.27
6.27
7.5

Gregory Melitonov
Partner
at Taller KEN
Too one-note. Hard to imagine the c...
7
8
8
6
7.25

Matteo Renna
Founder
at matteorenna | studio
Love the cocoon orange structure. I...
7
8
8
7
7.5

Sam McMorran
Strategy and Design Director
at IDEO
Lovely composition of thresholds th...
8
7
8
7.67

Rosie Morley
Principal
at Fender Katsalidis
8
8
9
6
7.75

Agata Pilip
Senior professional brand creative retail store design
at Nike
8.01
7.5
9
6
7.63
Designer
Client
Shinsegye International
Floor area
400 ㎡
Completion
2020