Enjoy 2 free articles a month. For unlimited access, get a membership now.

XYTS

WGNB

SAVE SUBMISSION
Silver
Silver
Silver
Silver

1 / 10

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
8.36
7.09
8.27
6.27
7.5
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
Well balanced colour use....
9
7
9
7
8
Daniel Wigham
Daniel Wigham Strategy & Sustainability Lead at StudioXAG
I love how the same tone of orange...
8
8
9
6
7.75
Kate Shepherd
Kate Shepherd Cofounder & Strategic Director at The Future Collective
A confident and considered use of b...
8
6
8
6
7
Martin Mostböck
Martin Mostböck Founder and creative director at AID at Martin Mostböck. AID - ArchitectureInteriorsDesign
...colorful sexy!...
9
7
8
7
7.75
UNO CHAN
UNO CHAN Chief designer at TOMO DESIGN
9
7
8
5
7.25
Tola Ojuolape
Tola Ojuolape Senior Project Designer at Selina
Bold and stunning use of colour an...
9
7
9
6
7.75
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
Temporary and Permanent experiences...
8
8
9
8
8.25
Penny Craswell
Penny Craswell Writer at The Design Writer
7
7
8
7
7.25
Aezad Muzaffar Alam
Aezad Muzaffar Alam Co-Founder and Design Director at REFORM Studio
8
6
6
5
6.25
paul makovsky
paul makovsky Editor, brand stategist and content producer at -
8
8
8
6
7.5
Zhang Jiliang
Zhang Jiliang Vice President at Greentown China Holdings
9
7
9
6
7.75
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
7.83
7.50
8.33
6.00
7.42
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
The space has a strong visual story...
9
7
9
6
7.75
Daniel Wigham
Daniel Wigham Strategy & Sustainability Lead at StudioXAG
Gorgeous. Each space feels cohesive...
8
8
9
6
7.75
Kate Shepherd
Kate Shepherd Cofounder & Strategic Director at The Future Collective
A beautiful and innovative way to c...
8
8
8
6
7.5
Martin Mostböck
Martin Mostböck Founder and creative director at AID at Martin Mostböck. AID - ArchitectureInteriorsDesign
... a perfect, super set design for...
8
8
8
5
7.25
UNO CHAN
UNO CHAN Chief designer at TOMO DESIGN
8
8
9
5
7.5
Tola Ojuolape
Tola Ojuolape Senior Project Designer at Selina
8
8
9
6
7.75
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
Temporary and Permanent association...
8
8
10
8
8.5
Penny Craswell
Penny Craswell Writer at The Design Writer
7
7
7
6
6.75
Aezad Muzaffar Alam
Aezad Muzaffar Alam Co-Founder and Design Director at REFORM Studio
7
6
7
6
6.5
paul makovsky
paul makovsky Editor, brand stategist and content producer at -
8
8
8
6
7.5
Zhang Jiliang
Zhang Jiliang Vice President at Greentown China Holdings
8
8
9
6
7.75
Tiffany Yao
Tiffany Yao Regional Workplace Manager at Newmark
7
6
7
6
6.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Best Use of Colour
8.36
7.09
8.27
6.27
7.5
Justine Fox
Justine Fox Cofounder | Colour Specialist at Calzada Fox
A experience beautiful piece, howev...
8.36
7.09
8.27
6.27
7.5
Wiebe Boonstra
Wiebe Boonstra Art Director / Co Founder at DUM
8.36
7.09
8.27
6.27
7.5
Kate Shepherd
Kate Shepherd Cofounder & Strategic Director at The Future Collective
The striking use of a single bold s...
8.36
7.09
8.27
6.27
7.5
Daniel Wigham
Daniel Wigham Strategy & Sustainability Lead at StudioXAG
I love the orange hue and how it's...
8.36
7.09
8.27
6.27
7.5
Julian Lwin
Julian Lwin Spatial Design Director at Lwindesign + StreetFarms USA
Volumous choose of vibrant color....
8.36
7.09
8.27
6.27
7.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Multi-Brand Store of the Year
7.60
7.70
8.40
6.25
7.55
Gregory Melitonov
Gregory Melitonov Partner at Taller KEN
Too one-note. Hard to imagine the c...
7
8
8
6
7.25
Matteo Renna
Matteo Renna Founder at matteorenna | studio
Love the cocoon orange structure. I...
7
8
8
7
7.5
Sam McMorran
Sam McMorran Strategy and Design Director at IDEO
Lovely composition of thresholds th...
8
7
8
7.67
Rosie Morley
Rosie Morley Principal at Fender Katsalidis
8
8
9
6
7.75
Agata Pilip
Agata Pilip Senior professional brand creative retail store design at Nike
8.01
7.5
9
6
7.63
Designer
Client
Shinsegye International
Floor area
400 ㎡
Completion
2020

XYTS is a fashion select shop, showcasing over 100 brands in Gangnam, Seoul. A simple geometric form undergoes through a molding frame, resulting an unexpected form. We called this “molding cocoon”, and treated each of the origin, the frame and the result as spatial objets that products are displayed within. The original form became a monumental background of a lounge, and the molding frame and what came out from the frame shares an iconic color, orange, to illustrate the process of “molding cocoon”. At the end of the process of “molding cocoon”, the unexpected form is developed into a pavilion structure resembling the shape of a cocoon, which greets customers into the store with sales items displayed within. During the project, we collaborated with a Seoul-based acrylic artist and designer, Rahee Yoon, in fabricating translucent acrylic furniture that embodies the concept color of the store.