XYTS is a fashion select shop, showcasing over 100 brands in Gangnam, Seoul. A simple geometric form undergoes through a molding frame, resulting an unexpected form. We called this “molding cocoon”, and treated each of the origin, the frame and the result as spatial objets that products are displayed within. The original form became a monumental background of a lounge, and the molding frame and what came out from the frame shares an iconic color, orange, to illustrate the process of “molding cocoon”. At the end of the process of “molding cocoon”, the unexpected form is developed into a pavilion structure resembling the shape of a cocoon, which greets customers into the store with sales items displayed within. During the project, we collaborated with a Seoul-based acrylic artist and designer, Rahee Yoon, in fabricating translucent acrylic furniture that embodies the concept color of the store.
XYTS
WGNB
Silver
Silver
Silver
Silver

1 / 10

Angela Montagud
Cofounder and Studio Director
at Clap Studio
6
7
6
4
5.75

Cathrin Walczyk
Studio Director and Cohead of interiors
at Piercy & Company
Some really lovely detailing and a...
8.69
1
10
4.44
6.03

Rachele Albini
Head of Interior
at AllesWirdGut
The project aesthetic is pleasant a...
6
6.5
8
4
6.13

Abby Scott
Interior Design Principal
at HDR
The interior perfectly aligns with...
8.05
6.14
8.47
5.4
7.02

Zhuyuan Cai
Founder
at Foshan Bosi-tao Design
8.15
6.86
7.99
5
7

Eason Zhu
Founder and Design Director
at Fununit Design & More
6.54
5.63
7.39
7.18
6.69

Magdalena Klosek
Creative Director
at IKEA
6.39
5.22
6.14
5.38
5.78

Renato Fregnani
Partner
at Aquadrado
I found the product display and mat...
8
7
7.5
5
6.88

Helena Ryhle
Creative Director
at White Arkitekter
This store offers a quiet and styli...
6.2
6
6.4
3
5.4

Ester Corti
Cofounder
at Mitchell + Corti
7
6
7
4
6

Esther Stam
Founder and Creative Director
at Studio Modijefsky
7
7
7.5
6
6.88

Omar Nakkash
Founder and Design Director
at Nakkash Design Studio
7
8
8
5
7

Stuart Fingerhut
Creative Director
at Production Club
6.51
8.25
7.98
5.4
7.04

Randy Gonzalez
Multimedia Director
at Moment Factory
7.04
7.5
8.5
7.29
7.58

Angela Montagud
Cofounder and Studio Director
at Clap Studio
6
7
6
4
5.75

Cathrin Walczyk
Studio Director and Cohead of interiors
at Piercy & Company
Some really lovely detailing and a...
8.69
1
10
4.44
6.03

Rachele Albini
Head of Interior
at AllesWirdGut
The project aesthetic is pleasant a...
6
6.5
8
4
6.13

Abby Scott
Interior Design Principal
at HDR
The interior perfectly aligns with...
8.05
6.14
8.47
5.4
7.02

Zhuyuan Cai
Founder
at Foshan Bosi-tao Design
8.15
6.86
7.99
5
7

Eason Zhu
Founder and Design Director
at Fununit Design & More
6.54
5.63
7.39
7.18
6.69

Magdalena Klosek
Creative Director
at IKEA
6.39
5.22
6.14
5.38
5.78

Renato Fregnani
Partner
at Aquadrado
I found the product display and mat...
8
7
7.5
5
6.88

Helena Ryhle
Creative Director
at White Arkitekter
This store offers a quiet and styli...
6.2
6
6.4
3
5.4

Ester Corti
Cofounder
at Mitchell + Corti
7
6
7
4
6

Esther Stam
Founder and Creative Director
at Studio Modijefsky
7
7
7.5
6
6.88

Omar Nakkash
Founder and Design Director
at Nakkash Design Studio
7
8
8
5
7

Stuart Fingerhut
Creative Director
at Production Club
6.51
8.25
7.98
5.4
7.04

Randy Gonzalez
Multimedia Director
at Moment Factory
7.04
7.5
8.5
7.29
7.58

Angela Montagud
Cofounder and Studio Director
at Clap Studio
6
7
6
4
5.75

Cathrin Walczyk
Studio Director and Cohead of interiors
at Piercy & Company
Some really lovely detailing and a...
8.69
1
10
4.44
6.03

Rachele Albini
Head of Interior
at AllesWirdGut
The project aesthetic is pleasant a...
6
6.5
8
4
6.13

Abby Scott
Interior Design Principal
at HDR
The interior perfectly aligns with...
8.05
6.14
8.47
5.4
7.02

Zhuyuan Cai
Founder
at Foshan Bosi-tao Design
8.15
6.86
7.99
5
7

Eason Zhu
Founder and Design Director
at Fununit Design & More
6.54
5.63
7.39
7.18
6.69

Magdalena Klosek
Creative Director
at IKEA
6.39
5.22
6.14
5.38
5.78

Renato Fregnani
Partner
at Aquadrado
I found the product display and mat...
8
7
7.5
5
6.88

Helena Ryhle
Creative Director
at White Arkitekter
This store offers a quiet and styli...
6.2
6
6.4
3
5.4

Ester Corti
Cofounder
at Mitchell + Corti
7
6
7
4
6

Esther Stam
Founder and Creative Director
at Studio Modijefsky
7
7
7.5
6
6.88

Omar Nakkash
Founder and Design Director
at Nakkash Design Studio
7
8
8
5
7

Stuart Fingerhut
Creative Director
at Production Club
6.51
8.25
7.98
5.4
7.04

Randy Gonzalez
Multimedia Director
at Moment Factory
7.04
7.5
8.5
7.29
7.58

Angela Montagud
Cofounder and Studio Director
at Clap Studio
6
7
6
4
5.75

Cathrin Walczyk
Studio Director and Cohead of interiors
at Piercy & Company
Some really lovely detailing and a...
8.69
1
10
4.44
6.03

Rachele Albini
Head of Interior
at AllesWirdGut
The project aesthetic is pleasant a...
6
6.5
8
4
6.13

Abby Scott
Interior Design Principal
at HDR
The interior perfectly aligns with...
8.05
6.14
8.47
5.4
7.02

Zhuyuan Cai
Founder
at Foshan Bosi-tao Design
8.15
6.86
7.99
5
7

Eason Zhu
Founder and Design Director
at Fununit Design & More
6.54
5.63
7.39
7.18
6.69

Magdalena Klosek
Creative Director
at IKEA
6.39
5.22
6.14
5.38
5.78

Renato Fregnani
Partner
at Aquadrado
I found the product display and mat...
8
7
7.5
5
6.88

Helena Ryhle
Creative Director
at White Arkitekter
This store offers a quiet and styli...
6.2
6
6.4
3
5.4

Ester Corti
Cofounder
at Mitchell + Corti
7
6
7
4
6

Esther Stam
Founder and Creative Director
at Studio Modijefsky
7
7
7.5
6
6.88

Omar Nakkash
Founder and Design Director
at Nakkash Design Studio
7
8
8
5
7

Stuart Fingerhut
Creative Director
at Production Club
6.51
8.25
7.98
5.4
7.04

Randy Gonzalez
Multimedia Director
at Moment Factory
7.04
7.5
8.5
7.29
7.58
Designer
Client
Shinsegye International
Floor area
400 ㎡
Completion
2020