404 Not Found, is a space designed for the visual and emotional impact, marked by a Unique night experience. Paco Lago Interioriza, take on this transgressive project with the challenge of completely revolutionize the image of a discotheque, which in its original state is far from the concept that our team creates. The use of elements that generate a game with the senses and provoke a very specific target: Generation Z, are fundamental aspects from the construction of the brand, designed from the 404 message recognition and Error/ Not Found.
In the heart of Malaga, located in the Plaza of San Francisco, the space seeks to break from its Entrance with the historical environment so marked of its surroundings. The curtains of refrigerated slats in blue electric, hint at what you find inside, and are the perfect omen with which the personality of this nightclub.
404 Not Found is finished in its material essence with a physical space designed by and for social networks where mirrors and different 404 Not Found, is a space designed for the visual and emotional impact, marked by a unique night experience. Paco Lago Interioriza take on this transgressive project with the challenge of completely revolutionize the image of a discotheque, which in its original state is far from the concept that our team creates.
The use of elements that generate a game with the senses and provoke a very specific target: Generation Z, are fundamental aspects from the construction of the brand, designed from the 404 message recognition and Error/ Not Found.
In the heart of Malaga, located in the Plaza of San Francisco, the space seeks to break from its entrance with the historical environment so marked of its surroundings. The curtains of refrigerated slats in blue electric, hint at what you find inside, and are the perfect omen with which the personality of this nightclub.
404 Not Found is finished in its material essence with a physical space designed by and for social networks where mirrors and different elements of reflection confuse perception, generating a sense of spaciousness and loss of borders in a place of reduced dimensions, without breaking with comfort acoustic secured with coatings.
From its concept, with the aesthetic/moral game of the which is supposed to be a night space, by including elements such as murals and videos with social messages; all of them from the daring look of the idea of 404 Not Found, with latent errors in our society that include the War, religion and politics.
This groundbreaking nightlife is also supported with featured graffiti with neon paint from the hand of the visual artist from Malaga, Le Petit Kaiser, and that result the perfect combination to complete an experience Playful from every corner.
The error found in 404 Not Found results in the defining an experience that goes beyond design of a nightclub, is the open door to a space full of provocations for a digitalized society and in search for inimitable experiences.