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3AM S Art Salon

Design Plus Design

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.44
5.77
6.88
4.36
5.86
Ludmila Machado
Ludmila Machado Founder at Aurora Design
6
7
7.8
6.8
6.9
David Kulen
David Kulen Creative Director at Powerplant
6
8
6
6
6.5
Mark Timo
Mark Timo Founder at De Interieur Club
5
8
5
6
6
Apoorva Shroff
Apoorva Shroff Founder at lyth Design
6.98
6.98
7.38
7.46
7.2
Drew Gilbert
Drew Gilbert Design Manager at OBMI
5.86
6.58
6.42
6.42
6.32
Filip Milovanovic
Filip Milovanovic Design Director at Yabu Pushelberg
5
7
7
5
6
Weiping Lin
Weiping Lin Founder and Design Director at Lin Wei Ping Design Consulting
6
8
7
6
6.75
Luca Macri
Luca Macri Partner at Lamatilde
5
7
6
5
5.75
Michelle Smith
Michelle Smith Associate Designer at M Moser Associates
5
7
6.5
5
5.88
Alessandro Ranaldi
Alessandro Ranaldi Head of Workplace Consultancy at Foster and Partners
5
7.5
7
6
6.38
Llisa Demetrios
Llisa Demetrios Chief Curator at The Eames Institute of Infinite Curiosity
6
7
6
6
6.25
Terry Xu
Terry Xu Chief Designer at Masanori Design Studio
5
7.5
6.5
7
6.5
Yuan Jiang
Yuan Jiang Cofounder at Soda
5
6
5
5
5.25
Yuanman Huang
Yuanman Huang Cofounder and Creative Designer at GS Design
6.3
5.98
5.88
5.88
6.01
Client
3AM
Floor area
400 ㎡
Completion
2021
Founder and design director

Innovation: Too many straight lines and planes are weakened, and various changes of circles, mirrors, hyperbolas, and parabolas are combined to form a special-shaped space full of rhythm and dynamics. Pure white light spilled on the center of the space, and the sky was opened to a hole leading to another time and space. A beam of light exudes from the sky. It is like a space-time hole that was born suddenly. It contains a strong attraction. Everything around it is deformed by the influence of suction, and it seems to be a sacred and solemn light in the sky, allowing the space to form. A pure space with high illuminance. The color of the light is constantly changing, and the large lamp film sprinkles a large light, bright and illusory. Creativity: The dome of the church shows a pursuit of human thoughts. Here, it is no longer a purely religious building, nor is it a place where beliefs belong, but a longing in people’s hearts, indicating that people have gained a little from the unknown. With limited understanding, people will discover what time and space will be at the end of this ray of light. The collision between space and time. The space is transformed into different time scenes, and people sway freely in different time and space. The light strips on the dome and pillars carry the visual extension of the entire space and are clearly displayed in the space. Functionality: The light film on the ceiling emits different colors, making the space in a different time and space effect. At the end of the promenade, a crossroad of time and space appeared. The designer used mirrors to create a complex visual effect here, making the vision on both sides extend forward indefinitely, all the way to the end of the vague void, make people have a strong curiosity to explore this space. The lighting and mirror corridor with different colors form a moving line with a sense of fashion. At special times, customers can hold fashion shows here with well-known cooperative brands. Sustainability: The DPD team has conducted research and discussion on the business model of the beauty and the hairdressing industry through the design practice of several top brands at home and abroad, and has continuously accumulated experience in beauty projects, combined with its own design concept "Design Art, Art Commercialization, Commercial Design” has incorporated more DPD’s original design intentions and persistence in “Incorporating Art Into The Space” in the 3AM·S space, And we have done a lot of structural design thinking in the space, breaking the solidified thinking of the public for the beauty industry, Using brand logic and space design to change the existing store image of the beauty industry, and combine functional research and network promotion to improve the efficiency of the beauty industry's business operation model.