What does a visitor expect on a trade fair? He wants not only to see and feel the product, but also understand which way it can be used. At the same time visitors like to get entertained. The best way to keep this special trade show of 3A in mind, is to offer something on top, in particular an experience, surprising moments and something that addresses emotions. This works perfectly with the topic “shopping spree”. The visitor walks through an historic center with a piazza, shopping windows, arches and a coffee shop. All this creates a feel-good atmosphere. This hole stage is a big surprise, as everything is made out of customer materials. These thin materials present the city with its objects in an abstract and surprising way, not really three dimensional, but more like surfaces. On top of that, objects are shown in a sketchy way and colour is used very limited. An amazing experience is guaranteed. At the present time, the digital shopping world is playing an increasingly important role and stands in contrast to the analog trade fair concept. The large-area printability as an analog product, as well as the small-scale use for displays are effectively staged within the overall concept and can be experienced. This ensures a target group adequate presentation of an analog product – giving an intriguing contrast to the digital world.