21 ni ice is a nighttime ice cream specialty store with about 40 stores in Japan. The identity of the brand is a convenient ice cream brand that can be easily eaten, and the design concept of the stores is "ice cream eaten outdoors".
The design of this directly operated store was based on the concept of 21 ni ice, while incorporating science fiction and neo-city pop movie culture as a context to blend in with the entertainment environment. We incorporated this as a context.
The interior lighting is colored in the same color as the environment. The light is reflected by an arch placed in the center of the facade, creating a bright, neon-lit night scene. By bringing light into the interior, the building functions as one of the materials, and by blurring the boundary between the inside and the outside, we created a space that makes people want to enter.
While considering the affinity with the environment of UNIVERSAL CITY WALK , we tried to emphasize the identity and create a consistent brand.
21 ni ice Universal City Walk
Hiroto Oda + Joe Yoshimura
Bronze

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Mariana Schimidt
Founder
at MNMA studio
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7.49
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Arthur Guimarães
Chief Executive Officer
at Arthur Guimarães Architects
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7
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Zizhao Li
Cofounder and Chief Designer
at DSC · Design
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Mike McGirr
Managing Partner and Design Principal
at red design
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Mark Eric Magno
Principal
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Partner
at Popma ter Steege Architects
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Burton Baldridge
Founder
at Baldridge Architects
It's a nice rehabilitation. There...
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Xuechen Chen
Architectural Designer
at X.C Studio
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Pooja Shah-Mulani
Partner and Design Director
at LW Design
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Serhii Makhno
Founder
at MAKHNO Studio
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Wenqing Zhou
Founder
at Add Culture & Creative Development
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Katie Mitchell
Managing Director
at Seen Studios
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Anna Gitelman
Associate Professor
at Suffolk University
Respectful renovation of the histor...
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Jessica Adkins
Brand Experience Design Lead Europe
at M Moser Associates
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Suvi Saloniemi
Head of Exhibitions
at Finnish Museum of Architecture and Design Museum
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G S Mahaboob Basha
Cofounder
at Taliesyn
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Harkaran Singh Boparai
Founder
at Space 5
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Yan Zhang
Cofounder
at say architects
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Jianan Shan
Cofounder
at say architects
5.98
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Designer
Client
21 ni ice
Floor area
51 ㎡
Completion
2023
Lighting