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2046

MID DESIGN

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Bronze
Film narrative space - 2046

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Restaurant
5.42
5.84
5.71
4.92
5.47
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
Interesting workplace concept with...
6
6.5
6
5
5.88
David Wei
David Wei Cofounder and Design Director at Hatch Architects
5.4
5.59
5.11
4.44
5.14
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
5.7
5.78
5.54
4.57
5.4
Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
5
6
5
4.5
5.13
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
The new office space by SCOPE Archi...
5.49
5.88
5.59
5.97
5.73
Christopher Lye
Christopher Lye Principal at Woods Bagot
6
6
5
5
5.5
Tessa Mansfield
Tessa Mansfield Chief Creative Officer at Stylus
5.5
6
6
5
5.63
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
5.5
6
5.5
5
5.5
David Schwarz
David Schwarz Founding Partner and Creative Director at Hush
5
6.53
5
5
5.38
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
6
7.5
7.5
5
6.5
Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
5
6.5
6
5
5.63
Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
5.67
6.12
5
5
5.45
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
6
6
6
6
6
Designer
Client
personal
Floor area
650 ㎡
Completion
2021
Main Designer and founder
Vison Xu

The rapid development of the business era, prying culture to drive the new trend of food and beverage and consumer interaction, design continue the commercial brand culture, the space breaks the boundaries through the film theme of 2046, use narrative to a more diversified world extension. 

Design Extract the essence of Xiang cuisine culture, mixed with the vivid colors in the film, design create a sensory immersive experience , Presents a experience for that customers to see, smell, listen, and feel, design abandoned the traditional restaurant single nature, and set Multiple social experiences, use emotional communication as a whole, to create a modern sense of art and a social platform for friends and family. 

Walk into the restaurant, the front desk carry out a warm sense of greeting presentation ceremony for customers, the crystal brick layout with repeated and combined in on the wall, reprsent a charming、fascinating of mystery. 。 

The space lay out a Futuristic feeling with visual tension weakens the sense of depression brought about by black. The LED screen combine dynamic and technical sense, create relaxed、immersive dining atmosphere, red color and light contrastto form avirtual futuristic feeling with extreme visual shock. 

Space layer of spiritual measurement level of rendering and leadership when Xiang cuisine meets modern fashion, design through a new thinking structure, visual interpretation of the spatial structure, the use of desire and enthusiasm of red, emotional marketing to stimulate the user's sensory experience to achieve the ultimate consumer experience. 

Aisles become the link between people and space , emotions changing with the follow and rhythm ,in the light and shadow transition in the virtual combination of reality, driving the entire space and passing the emotional value of business - " anything is delicilous when you are happy." 

Space divided into three areas, scattered seats, card seats, private rooms for friends to drink and talk, also can accommodate the party moment, people can walk、 interaction、 talk、forming ascene in the space , chat about life and sing for the city 。 

Streamlined space dynamic line with rich oriental color, mix the collision of modern and traditional, let people reverie, in the vastspace-time search for the true self. 

Design create diverse possibilities in the space,build a nature relax vibe as our daily life , dining is no longer boring but dynamic, erotic, ambiguous, sexy. 

The color of the environment affects the experience of space, design use theme concept to create spatial memory , smallpox with water-print aluminumplate combined with a simple arc, forming a shuttle between the future and the past , not delusional past, fearless of the future, living in the present space final expression.