The Montreal band Arcade Fire is stepping into the ring for its new North American tour, Infinite Content. The art direction, show design and original video content production for this highly anticipated tour is spearheaded by Moment Factory, in close collaboration with the chart-topping band. Win Butler came up with the original idea of designing the stage like a boxing ring, explains Tarik Mikou, the tour’s creative director from Moment Factory. 'We took that idea and pushed it as far as possible, both from the point of view of the show design and the content creation.'