Julio Himede Design Inc. had the opportunity to design the set for the 2016 MTV Europe Music Awards in Rotterdam, the Netherlands. The brief asked to design an interesting space that could host a number of performances and award announcements in different areas and allow for multiple guest/talent entrances.
The designed set was approximately 70-m-long, 28-m-deep, 16-m-tall and completely LED programmable.
The designers drew inspiration from Dutch nightlife and dance parties - something that the country is renowned for - and designed a large electronic art installation that spoke the language of EDM through cubism and isometric angles. Ever changing video content was used to transform the set for each performance, host/presenter moment and was also used to evoke the feeling of an EDM rave.
