The initial purpose for 007 Elements was to design a building for a cinematic installation, an experience closer to a film than to a museum in the traditional sense. The location was unique and spectacular: the Gaislachkogl, a Mountain Top at 3.040 meters above sea level among the Austrian Alps, only reachable by cable car or by foot in summer. On top, panoramic views space over an endless alpine scenery.
The architectural concept followed the ‘inside the mountain’ and ‘iceberg’ principles. Volumes were developed to mimetically integrate, disappearing under the rock, spaces were conceived as mainly introverted, to allow the senses to sharpen up and fully commit to the interactive installation contents.
Nine concrete chambers, placed inside the mountain and connected by ramps, unfold through the interactive exhibition along slightly inclined, almost unnoticeable descending levels, through sophisticated spatial sequences.
Only exceptions to the design principle are two extroverted spaces, projecting wide-open fronts above the high-alpine landscape, framing spectacular views, incorporating the dramatic natural environment in the interior spaces and establishing visual connections to the filming locations.

The choice of materials was an essential component of the design concept. Materials embody the archaic strength of the environment, meanwhile, represent the Bond brand. We chose to express a rough character, to display timeless and innovative elements.