In a harmonious blend of innovation and tradition, Florense, Brazil's premier high-end furniture brand, in partnership with Pininfarina, the legendary Italian design studio, is proud to present the Arco kitchen collection. This new line has been unveiled to the global market at the Flagship Florense Gabriel in São Paulo. Considered one of the leading high-end furniture brands in Brazil, Florense, is always ahead of its time and connected with market trends.

The company's latest addition to celebrate Florense’s 70 years anniversary, is its partnership with Pininfarina — one of the world's most creative design studios and widely known for its collaboration with major brands such as Ferrari, Maserati and Rolls-Royce. With an emblematic signature, the collaboration results in the Arco collection, which presents a new look and approach at kitchens.

The synergy between the companies permeated the entire creative process from the beginning. Inspired by nature and based on the elegant minimalist style characteristic of the two brands, the Arco kitchen displays curved shapes with unique colors. Pininfarina’s team focused on designing the experiences and specials moments of living around the kitchen. The rounded shapes of the modules help the gatherings and flow of people, unexpected surprises and a different way of enjoying the kitchen space. Therefore, the Arco collection is perfect for integrated spaces, with pieces that make a harmonious transition between the living and cooking areas.

Developed in four special colors — Aria, Bosco, Mare and Terra-, the new collection ranges from large furniture to accessories that make up a kitchen and complement the surroundings. Within this arrangement of pieces, Pininfarina designers proposed different layouts. Among the products developed are the pantry with a refined wine-bar and the large island equipped with an unexpected bar and cocktail area which works with a lifting system to stay hidden when not in use, creating a wow effect.

One of the most striking features of the Arco collection is the aluminum profile. In the pantry, another special detail: the curved glass doors to complement the design of the furniture. "Curvatures, mix of materials and technology adding an important layer of complexity and innovation for this very important project“ adds the creative director.