Thinking inside the box.

“Think outside the box” might be one of the most common prompts in the initial instructions of any creative process. Although most individuals claim to do so, the final outcomes often look alike. Most of the time actually. Regardless of creative industry, each year the same story is told by different creators, resulting in similar designs. Creating trends, patterns, and generic designs. But if everyone is thinking outside the box, then maybe the only way to be original would be to think inside of it.
As the generic design-overdose hits, an anti-design syndrome follows.

So, what is the box that everyone is trying to escape? What are the walls constructed of? If it cannot be trends, patterns, or the expected, since these phenomena are found outside the box, maybe the walls of the box are constructed by the rules of the industry. Maybe the walls are constructed according to the regulations. In that case, wouldn’t it be harder to create inside of it? Are we ABLE to think inside the box? The constant shrinking box, with walls of rules, regulations, laws, certificates, and demands.

There is no newness to Blå Station when it comes to addressing issues such as sustainability, durability, and timelessness. In fact, since 1986 and the birth of the company, these factors have been constant throughout every design. However, could all questions and demands be addressed in one product? Could one product be sustainable, recyclable, upgradeable, changeable, renewable, dismountable, traceable, serviceable, adaptable, and still lovable?

The initial design brief:
A chair - more than a chair.
An armchair - more than an armchair. Polyfunctional.
Comfort in symbiosis with obvious mechanical technique.
When an exposed skeleton is more important than its protective casing. When construction meets playfulness and changeability.
When sophisticated aesthetic meets rebellious pick-up sticks.
When displaying replaces disguising.
When one chair offers several others. When wishes can be satisfied.

Our ambition:
To challenge the idea of answering all questions before they were asked. Creating a multifunctional yet concrete and honest character. Taking all important rules and regulations into account, proving that original design can be born inside the box. Aspiring to be so adaptable and timeless that whatever generic design stream that might come, this piece would survive it.
And we think we are ABLE.