NEOBIO is an innovative and forward-thinking indoor entertainment brand that originated in China. It is dedicated to offering high-end international parent-child leisure experiences for families with children aged 0-12. NEOBIO seamlessly blends play, dining, reading, educational courses, and customized parties into its services, crafting spaces of exceptional quality accessible to Chinese families and delivering sophisticated, yet welcoming social experiences for families worldwide.

The brand has successfully established itself as a leading parent-child destination in major Chinese cities and has been at the forefront of the sustainable development of parent-child entertainment spaces. Since its establishment in Shanghai in 2017, NEOBIO has rapidly gained immense popularity, setting a new standard for Chinese indoor family parks, and ranking at the top of authoritative lists of children's amusement venues.

Today, NEOBIO has expanded to 21 first - and second-tier cities across China, including Shanghai, Hangzhou, Nanjing, Chengdu, Shenzhen, and Guangzhou and more, igniting a new trend in urban family destinations, and creating a beloved urban landmark for kids. Following the design concept of "one-of-a-kind chains", each NEOBIO destination features a unique design tailored to incorporate local identity and create distinct parent-child entertainment spaces. In terms of service, the brand upholds an unwavering standard of cleanliness to ensure the well-being of children, while the "Super Kitchen" provides every family with a five-star dining experience at NEOBIO. For the overall experience, a variety of fun activities and courses cater to the interactive needs of parents and children.

Operationally, the brand's fully-owned model, standardized systems, and training have fostered a united, comprehensive, and efficient operating system. NEOBIO has been persisting in the belief that "children are the most precious wealth of every family, deserving of all the beauty in the world." Guided by the principles of "happiness, healing, and emotional connection", NEOBIO provides an ideal space for children, one that is nurturing, interactive, and elegantly refined.