Innovation：
Based in Hangzhou, PIG DESIGN was founded in 2015. The studio conceives spatial structures in a way similar to literary creation, emphasizes the practical value of art in design applications, and opposes the free breeding of conventional aesthetics in space.

Creativity：
PIG's philosophy is to make the cities more lovely through design. Therefore, the team thinks a lot about playfulness and artistry in design practices. Compared with the working approaches of conventional design practices, PIG pays more attention to the humanistic expressions of design works rather than the design itself, and focuses on conveying the significance of the works rather than superficial beauty.
 
Functionality:
PIG DESIGN currently focuses on the design of commercial spaces, including wine bar, nightclub, bookshop, furniture showroom, kids’ interior paradise, etc. Sustainability: Most are architectural and interior transformation projects that mainly adopt artificial materials, instead of materials consuming natural resources, such as timber, natural marbles and paint.