Harmay is a new generation retail brand originally born in a humble warehouse. It began as an online cosmetics store, where staff rushed between each shelf, staircase and workstation every day, sorting, tidying, and packaging various goods. Later, Harmay took the ‘warehouse culture’ offline to its current inspirational form. Harmay is committed to designing each store as a unique urban symbol and aesthetic landmark of the city it inhabits. Although the design theme of each Harmay store differs, shelves, stairs and packing tables are important elements in the ‘warehouse culture’ and remain core elements throughout each store. Through diversified online and offline retail channels and communication platforms, Harmay takes the city as the canvas, reimagining the city’s splendor, and leads urban trend hunters to explore more beauty and a beautiful life. Adopting new retail methods – including providing strict product selections and considerate shopping experiences – Harmay has offline stores in Hong Kong, Shanghai, Beijing and Chengdu.