Founded in 2002, Blue Bottle Coffee started with a simple yet revolutionary idea: to serve delicious coffee, roasted fresh and brewed to order, sourced from the finest sustainable coffee farms. Today, there are more than 100 Blue Bottle cafés across the US and Asia, alongside a growing e-commerce platform and subscription service.
Central to Blue Bottle is its emphasis on sourcing coffee through traceable supply chains. This not only ensures quality coffee but also ensures ethical environmental and social practices. Coffee beans are sourced and roasted in small batches.
For the brand, meticulous attention to detail is a core pillar. Whether its from the selection and development of a custom roast for each coffee drink to a scoring system designed to ensure each drink is of the utmost quality, the same thorough yet subtle meticulousness is evident through the design of its brand spaces. Blue Bottle occupies prime real estate in many storied neighbourhoods across the US and Asia but is (to its benefit in this regard) less visually domineering than its competitors.
This approach allows Blue Bottle to exist as a neighbour, not an occupant, using architecture to connect visitors to their surroundings and to the brand’s underlying identity.