17 Jun 2016 • Shonquis Moreno
Zemberek Design shows off the many sides of Skechers
ISTANBUL – When hired to design the Istanbul headquarters for the Turkish distributor of international footwear giant Skechers, Zemberek Design was tasked with realizing heterogeneity within a homogenous brand space. The resulting interiors reinforce brand identity while accommodating a rotating range of Skechers’ 3,500 seasonal products across three dedicated footwear showrooms: Performance, Casual and Kids. ‘We thought that a single showroom concept containing all products would be boring,’ says Zemberek partner Başak Emrence. ‘We didn’t want customers to have a tiresome, time-consuming experience.’
The team established distinct ecosystems within a larger biosphere. All spaces share some materials – such as metals, black fabrics and concrete-like plaster – as well as curvilinear forms. In each functional zone (reception, offices and discrete showrooms), however, metals and plaster have diverse finishes, fabrics are used in different ways, and the resulting structures vary as well.
Read the full article in Frame #110 to learn Zemberek's means for realizing heterogeneity within a homogenous brand space alongside many more inspiring retail projects. Find your copy in the online Frame store.
Photos Şafak Emrence