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Why is this Tokyo store masqueraded as an office? The answer's all about engagement

BOOKMARK ARTICLE
Madhappy's ambition is to create a 'community of optimists'. - Kazufumi Shimoyashiki
While Madhappy Office isn’t in fact the label’s headquarters, the open space presents as such, giving customers a behind-the-scenes view of the brand’s operations. - Kazufumi Shimoyashiki

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Social Works’ new Tokyo concept store for clothing brand Madhappy is modelled like a satellite office, highlighting the label’s auxiliary activities including a print magazine and mental health non-profit.

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