Why a retailer called on Gentle Monster to design an entire department store
Gentle Monster is an eyewear brand, right? Well, now the Seoul-based company can also add ‘set designers for an entire department store’ to its bag of tricks. In a radical retail move, the in-house design team w
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
This retailer integrates tactile features to connect with shoppers
Want to make retail less transactional? Trade white boxes for bold geometries
Can brilliant brick-and-mortar design bring in the big bucks?
Openings: Immersive exhibitions and flagships galore
Openings: A Côte d'Azur casino, Printemps lands in New York and more
The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up
In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together
-thumb.jpg)
