What luxury brands can learn from fast fashion’s bold moves

Fast fashion companies Inditex and H&M Group are rewriting the rules of retail. Robert Thiemann explains why luxury brands need to up their game or risk becoming even less relevant.
Through high street bra
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
When a shop's materials are as unexpected as the clothes, retail becomes an exercise in expression

Switch gears into summer mode with this week’s exhibitions and openings

Through ‘curated chaos’ and a little TLC, a Shanghai boutique speaks to its community

An open space invites open minds at a playful, colour-forward Kyiv sex shop

Bold use of negative space gives clothing the floor at a Melbourne boutique

It’s easy being green according to 4 verdant retail spaces

Revenue optimization often underpins retail design, but not at Longchamp’s lounge-like shop

Shape, structure and sensory activation form this Seoul retailer's escapist environment

An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami
