What developing Amsterdam’s first Aesop store taught a designer

A three-week-old Aēsop store on Amsterdam’s Utrechtsestraat bears two firsts: it both introduces the Australian skincare company in the Dutch market and is Valentin Loellmann’s ina
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Through ‘curated chaos’ and a little TLC, a Shanghai boutique speaks to its community

An open space invites open minds at a playful, colour-forward Kyiv sex shop

Bold use of negative space gives clothing the floor at a Melbourne boutique

It’s easy being green according to 4 verdant retail spaces

Revenue optimization often underpins retail design, but not at Longchamp’s lounge-like shop

Shape, structure and sensory activation form this Seoul retailer's escapist environment

An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami

AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims

Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
