Enjoy 2 free articles a month. For unlimited access, get a membership now.

Using AI to track users’ breath, Random Studio's latest Nike collab delivered in-store meditation

BOOKMARK ARTICLE
To promote Nike’s Holistic Fitness campaign, Random Studio reimagined the Nike House of Innovation in Paris to embody the new direction of the brand’s vision. - Random Studio
Central to the activation was the BreathLab, an intuitive, responsive installation that shifted in sync with each visitor’s breath. - Random Studio
Visitors walked through a tunnel lined with mannequins dressed in the featured collection and screens pulsing with light that cycled from cool to warm. - Random Studio

1 / 7

An installation designed by Random Studio at Nike’s House of Innovation in Paris tracked users’ breath using AI, delivering an experience that underscored wellbeing.

Key features

To prom

Create a free account to read the full article

Get 2 premium articles for free each month