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This Milan store shows how showrooms have evolved from sales points to social hubs

BOOKMARK ARTICLE
Canadian luxury outerwear and ready-to-wear label Moose Knuckles opened its first showroom in Milan. - Alecio Ferrari
The store is organized into three separate spaces with guests entering through a white cube-like room, serving as an intermediary space between the street and the brand universe. - Alecio Ferrari
A floating structure made of hundreds of backlit PVC strips is suspended from the ceiling. - Alecio Ferrari

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Interior Design
Cara \ Davide, Motel409
Floor Area
900 sq-m

A nature-inspired digital installation mediates the retail area and the street at Moose Knuckles' Milan showroom, organically drawing in passersby.

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