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This is the age of the flagship factory. In China, a bedding brand is maximizing on that

BOOKMARK ARTICLE
Consumers, R&D teams, designers, technicians and machine operators come together under the roof of Inside of é é é. - Qingwei Meng, Yilun Xie, Rachel Wu
The porous factory-cum-store is a flagship location for bedding brand Baisihan. - Qingwei Meng, Yilun Xie, Rachel Wu
Greater Dog Architects’ mission was to create a journey uniting retail space, offices, a restaurant, R&D and production facilities, and the factory, which can be toured by visitors. - Qingwei Meng, Yilun Xie, Rachel Wu

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Design, Architecture
Client
Architectural Site
18,342 sq-m
Interior Floor Area
1,720 sq-m

Greater Dog Architects’ Zhejiang flagship for Baisihan proves factories should no longer closed-off workspaces but active touchpoints for consumers and employees alike.

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