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This experiential fashion store encourages foot traffic by telling a spatial story

BOOKMARK ARTICLE
Masonprince made its entry into the physical retail market with the opening of its first bricks-and-mortar outpost in Guangzhou’s Dongshankou area, known as a hip, young neighbourhood. - Free Will Photography
Located in a Western-style house, which dates back to 1931, Tomo Design balanced the brand’s forward-looking brand values with the site’s historic quality to create a time travel-inspired retail experience. - Free Will Photography
The space balances historical design references with future aesthetics. - Free Will Photography

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For its first physical store, Masonprince adopted a narrative-driven retail experience aimed at connecting the brand with returning and potential customers.

Key features

Masonprince has

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