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This Coach store is inside a Boeing jet. It’s helping hyperphysical retail take flight

BOOKMARK ARTICLE
Coach Airways is a concept retail and hospitality fusion space located at the Freeport A'Famosa Outlet in Melaka, Malaysia. The retail space is set inside a once-abandoned Boeing 747 jet. - David Yeow Photography
The space is a ‘retro-futuristic ode to 1970s air travel’, according to the brand and its design collaborator, local architect Spacemen. - David Yeow Photography
Entering, visitors stumble on the first of four cabins. Reminiscent of a first-class cabin, there is a faux two-seater pilot cabin and 12 retro passenger seats. - David Yeow Photography

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Design
Coach, Spacemen Studio
Brand
Floor Area
420 sq-m

Set inside a repurposed Boeing 747 jet, Coach Airways provides visitors with an immersive retail experience through its holistic, nostalgic spatial narrative.

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