This Coach store is inside a Boeing jet. It’s helping hyperphysical retail take flight
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Jalan Kemus / Sempang Ampat, 78000 Alor Gajah, Melaka, Malaysia
Design
Coach, Spacemen Studio
Brand
Floor Area
420 sq-m
Set inside a repurposed Boeing 747 jet, Coach Airways provides visitors with an immersive retail experience through its holistic, nostalgic spatial narrative.
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