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This Berlin jeweller rejects high-brow design codes to better connect with young buyers

BOOKMARK ARTICLE
Avgvst Jewelry’s new Berlin flagship store in the city’s Mitte district, designed by Crosby Studios. - Benoit Florençon
The store occupies the ground floor of a 19th-century residential building. - Benoit Florençon
Its design is inspired by the idea of a ‘dark kitchen’ which operates solely for takeaway and delivery. - Benoit Florençon

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Avgvst Jewelry’s Berlin flagship uses industrial design and diverse spatial programming to make for a more accessible fine jewellery shopping experience.

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