The (staying) power of pop-up retail: Gemma Ruse gets emotive at Frame Awards 2020

StudioXAG has been on the receiving end of the Frame Awards since the platform kicked off in 2018. Known for creating bespoke windows, window rollouts, concept stores, pop-up shops, interactive experiences, events and installations for global bran
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Shape, structure and sensory activation form this Seoul retailer's escapist environment

An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami

AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims

Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship

Openings: See the latest from Supreme, Dior and more

A restrained design language allows the ceremony of coffee-drinking to take centre stage

Customer comfort is central at a Taiwanese café where lingering is encouraged

What retailers can do to cultivate conscious consumerism

How Glossier used a product launch to make perfume discovery experiential
