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The keys to Loewe’s latest, dynamic runway? An art installation and integrated lighting

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Design, Art
Jonathan Anderson, Joe McShea and Edgar Mosa
Brand
Site
Tennis Club de Paris
Floor Area
1,400 sq-m

For its AW22 menswear presentation, the label displayed an ephemeral work by Joe McShea and Edgar Mosa to pursue an altered real world in a French modernist building.

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