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Storytelling is the crux of Dior's set-design strategy. Its SS23 runway is a prime example

BOOKMARK ARTICLE
Dior’s SS23 show set featured a hyperrealistic installation by the artist Eva Jospin. - Courtesy of Dior
Attendees travelled through a minimalistic façade into a space studded by the baroque-style sculpture and two streetlights. - Courtesy of Dior
Jospin crafted baroque architectural details atop a central cardboard structure. - Courtesy of Dior

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Art, Design
Eva Jospin
Production
Brand

Dior’s SS23 set design offered a physical fashion spectacle, with an art installation that built on a Paris map and the legacy of Catherine de Medici.

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