Storytelling is the crux of Dior's set-design strategy. Its SS23 runway is a prime example

Dior’s SS23 show set featured a hyperrealistic installation by the artist Eva Jospin. - Courtesy of Dior

Attendees travelled through a minimalistic façade into a space studded by the baroque-style sculpture and two streetlights. - Courtesy of Dior

Jospin crafted baroque architectural details atop a central cardboard structure. - Courtesy of Dior

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Location

Pl. de la Concorde, 75001 Paris, France

Art, Design

Eva Jospin

Production

Bureau Betak

Brand

Dior

Dior’s SS23 set design offered a physical fashion spectacle, with an art installation that built on a Paris map and the legacy of Catherine de Medici.

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Storytelling is the crux of Dior's set-design strategy. Its SS23 runway is a prime example

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Storytelling is the crux of Dior's set-design strategy. Its SS23 runway is a prime example

Create a free account to read the full article

Related Articles

Switch gears into summer mode with this week’s exhibitions and openings

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Es Devlin's staging flipped viewer and viewed in Louis Vuitton's 2026 Cruise show

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How to remove fragrance from its commercial context, using smell as a creative material instead

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