Why artist collaborations help Miu Miu take its AMO-designed runways further

The interior of Palais d'Iena – an iconic early concrete building designed by August Perret in 1937 – was augmented with a sleek aluminum platform crafted by AMO for Miu Miu’s SS24 show. - Courtesy of AMO

The platform supported four digital screens and a set of distinct columns that, rather unconventionally, did not reach the ceiling but terminated with sneakers as their inventive capitals. - Courtesy of AMO

Additional screens and mirrors were placed strategically along the walls to amplify the room's eclectic ambience. - Courtesy of AMO

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Location

9 Av. d'Iéna, 75016 Paris, France

Design

AMO

Brand

Miu Miu

Art

Sophia Al-Maria

AMO crafted a technological world within a historic Paris building, setting the stage for Miu Miu to fuse fashion, art, music and compelling storytelling.

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Why artist collaborations help Miu Miu take its AMO-designed runways further

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Why artist collaborations help Miu Miu take its AMO-designed runways further

Create a free account to read the full article

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