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Will Prada be the first to perfect the metaverse-meets-real-life fashion show?

BOOKMARK ARTICLE
Treadplate served as temporary flooring for the fashion show. - Courtesy of Prada
Black cushions topped the seating. - Courtesy of Prada
Installations emulating Chinese paper lanterns adorned the ceilings. - Courtesy of Prada

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Brand

Prada repeated showing its AW22 collection in Beijing, airing a futuristic simulation of the presentation on social app XIRang.

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