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What this winning set design can teach about creating meaningful brand activations

BOOKMARK ARTICLE
A colourful, interactive brand activation designed by We+ for Italian cooking appliance company Elica during Milan Design Week 2024 was awarded Set Design of the Year. - Antinori
Straordinaria, also the winner of Best Use of Colour, invited viewers to connect with their surroundings. - Antinori
Located in the courtyard of Palazzo Litta during Milan Design Week 2024, the installation was inspired by Elica’s latest cooking appliance. - Antinori

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Design
Client
Floor Area
400 sq-m

A colourful, interactive brand activation designed by We+ for Italian cooking appliance company Elica during Milan Design Week 2024 was awarded Set Design of the Year.

Designed to capture the philosophy of Eli

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