This phygital Art Basel exhibition responded to its users in real-time

For high-end fashion e-tailer Farfetch’s Art Basel Miami exhibition, Random Studio designer an immersive phygital lounge installation. - Courtesy of Random Studio

The interactive physical space generates an individualized digital experience for each unique visitor. - Courtesy of Random Studio

A small lounge-like space is surrounded with LED panel screens which use camera detection technology to display crops of fashion images from Farfetch’s own database in colours corresponding to the visitor’s outfit. - Courtesy of Random Studio

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Location

Miami, FL, USA

Design

Random Studio

Brand

Farfetch

Random Studio designed an interactive lounge space for fashion e-tailer Farfetch during Art Basel Miami, generating an individual digital experience for each user.

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This phygital Art Basel exhibition responded to its users in real-time

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