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Roca’s 3D-printed ceramic exhibition engaged Milan visitors in conversations about circularity

BOOKMARK ARTICLE
To celebrate the launch of the world’s first electric tunnel kiln for the production of sanitaryware ceramics in Gmunden, Austria, Roca teamed up with Mario Cucinella Architects (MCA) to create an activation at Fuorisalone Interni ‘Cross Vision’ Università degli Studi di Milano during Milan Design Week. - Courtesy of Roca
Titled ‘Sparking Change’, the installation captured the brand’s steps towards achieving net-zero and circular production. - Courtesy of Roca
The exhibition was used as a spatial tool to help users better understand the innovative technology and its implications. MCA configured 1,200 3D-printed, modular ceramic blocks, made of 50 per cent recycled ceramics, in a parabolic shape and colour gradient to reflect the operating temperatures of the ceramic firing process. - Courtesy of Roca

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Mario Cucinella Architects designed an exhibition for Roca during Milan Design Week using 3D-printed ceramic blocks to reflect the manufacturer’s circularity initiatives and catalyze conversations about sustainability with its visito

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