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Participatory design creates lasting value for temporary brand spaces, a Muji fair stand shows

BOOKMARK ARTICLE
Designed by Atelier Forth Force, Muji’s 400-sq-m temporary brand space at the China International Import Expo 2023 in Shanghai was made up of 7,524 interlocking pieces of wood. - Shanghai Tan Gen Cultural Communication Co., Ltd
Over the course of the six-day exhibition, the pavilion gradually disappeared as each of the 1,254 visitors took a piece of the structure home as a souvenir. - Shanghai Tan Gen Cultural Communication Co., Ltd
These wooden pieces were made to fit Muji’s existing furniture cabinets, allowing visitors to reassemble them into new storage systems at home. - Shanghai Tan Gen Cultural Communication Co., Ltd

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Championing modular and participatory design, Japanese apparel and home goods retailer Muji’s trade-fair pavilion Emptiness won the Trade-Fair Stand of the Year category.

Designed by Atelier F

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