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One set, many experiences. Prada uses flowers to reactivate a past runway

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Prada’s AW23 menswear show saw the Fondazione Prada Deposito in Milan become an underground parking lot with set design by AMO. - Courtesy of AMO
AMO reinvented Prada's AW23 menswear runway space for its womenswear presentation with 30,000 lily flowers. - Courtesy of AMO
The only new additions were orange metal columns, reflecting Deposito's existing orange metal structure. - Courtesy of AMO

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AMO reinvented Prada's AW23 menswear runway space for its womenswear presentation with 30,000 lily flowers.

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